It turns out, the way the revenue-sharing for online TV works, it would be more equitable if I just stole.*
Monday, November 12th, 2007I’ll say upfront that I don’t know why the hell The Internet is represented here by a charming floral arrangement of brightly colored iMacs, which haven’t been available since, god, I don’t know, my sophomore year of college? People just like Macs because they look like spaceships.** Anyway.
The take-home point here is that writers get paid 4¢ of residuals for a $19.99 DVD (yeah, I haven’t paid that much for a DVD since I was feeling despondent about relationships and Mr. & Mrs. Smith was a new release, but you know, whatever). They get the same percentage on online downloads despite the fact that, as a reasonably bright chimp could probably work out, online downloads cost the production company VIRTUALLY NOTHING (DVDs cost them, like, a quarter).
Writers get no residuals at all for screenings of their work that are streamed online–which happens to cover about half of the television I consume, now that I do not own a TV at all.*** The networks argue that streaming online content is “promotional,” but if you’ve ever watched any of it, you know that it is full of stupid-ass ads for Visa. One assumes that the networks are not screening Visa’s “promotional” material for free; in fact, we’re talking about over $4.5 billion in projected ad revenue in the next few years, which I can assure you I would not be screening here at home for fun. I watch those stupid-ass ads for Visa because they’re embedded in television programming that I actually want to see, which was written by writers who would like, you know, something more than 0¢ for their role in generating that avalanche of ad revenue.
I’ve seen some responses on YouTube that entirely miss the fucking point here. Mainly, people are upset that writers get paid a salary for writing things and then–madness!–get paid MORE MONEY when their product does well. Well, gee, do we also rage against the practice of commission sales? Who benefits most when the product does well? The writer with his/her 4¢ per DVD sale and a big box of air for all those online streams? Gee, could it be the production companies, the heads of which already get to swim around in vaults of doubloons like Scrooge McDuck?
Residuals/royalties are normal compensation for artistic endeavors. They account for the fact that you don’t KNOW how much “Happy Birthday” is going to end up being worth when you pay some schmo to write it–or, say, Pirates of the Caribbean. I know I wasn’t expecting THAT to turn into a freaking trilogy.
My friend Nick from high school has been helping out with the strike even though he’s not yet union. I got the above video link from him; you can also see photos and video from the strike on his MySpace blog.
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*Not that I’m saying this is what I DO. Although the primary reason that I don’t is laziness, followed by impatience. Which reminds me, the latest episode of Chuck should now be up on NBC.com… For which its writers will see exactly 0¢.
**Mac users: I do not want to hear it.
***I “sold” it to my sister. I think she still owes me $30. On the bright side, I didn’t have to move it again.