Yes. The bottom right corner of this PS2 advertisement does actually say Because your girlfriend bores you shitless. How you managed to actually GET a girlfriend remains a mystery.
This is just another manifestation of how the general gaming culture, even as it is propagated by the people who ostensibly want to sell it to anyone who will buy, is extremely hostile to women. You hear these marketing people flapping their jaws about how they think women just don’t like SHOOTING ALIENS or something, and THAT’S why they don’t game (putting aside, for a moment, the many women who do–they’re still vastly outnumbered by men outside of casual gaming), and then they turn around and produce this shit. Gee, I wonder why women think they wouldn’t have a good time gaming. Could it be because half the market goes out of its way to suggest that all the OTHER gamers are witless misogynistic man-children?
You may recall NCSoft’s addition of female NPCs to City of Heroes–specifically, non-combatant air-headed gangster girlfriends. Do you notice a common theme here? Oh, those women! They’re boring! Because they’re stupid! Because all they talk about is clothes and stuff! Silly women! Can you believe they got the vote?
Well, to be fair, there’s a second PS2 ad suggesting that sometimes women are boring because they talk about other people’s interpersonal relationships. And in case you didn’t click through, here’s that CoH screenshot:
Pretty much the only women with whom you interact, apparently, are “girlfriends.” (Note the NPC’s designation in that screenshot.) Women exist in this world solely in relation to men (and not even in any other relationship other than “annoying pet”; what, gamers don’t have MOTHERS?), who apparently tolerate them for sex, since they’re so damn boring otherwise. All these women think about is their appearances, probably so that they can keep the poor bored guys enthralled for some more of that sex, which I’m sure is really awesome and satisfying. Naturally such boring and stupid creatures wouldn’t have any interest in the manly pursuit of GAMING.
Hey, Sony? Maybe what with getting your ass handed to you by Nintendo and all, you might want to consider some new tactics that don’t specifically alienate one of the major groups Nintendo is wooing. Or, you know, I guess witless misogynistic man-children ARE a niche.
Thanks to belleweather for the link.
—
ETA: This is not to suggest that I think that clothes are stupid and/or boring. No one who has ever met me would credit it. This is, of course, the flip side of “women only talk about things that are frivolous and boring”; that is, “if women talk about something, it must therefore be frivolous and boring.” I find clothes vastly more interesting than cars or football, and you know, pretty much everyone HAS them. We won’t go into how extremely cute my outfit is today, even though this is my blog and anyone who doesn’t like it can take their PS2 and go jump in the lake.